![]() ![]() I just know that in the end, I'm perfectly content charging these prices to Pfizer or Marvel Studios as I am to a local coffee shop or hair salon. Corporations willing to pay this much money for a logo can entirely afford it, but at the same time, why would they? Is this a clout thing?.I don't know. ![]() ![]() While the logo plays a pivotal part in defining an identity (and consequently its brand), I've always maintained that genius and greed must not be tethered, so that creativity doesn't become overpriced. While I fully understand the reasons why a top marketing or graphic design firm will charge upwards of $30 000 for a logo, I still can't bring myself to bill those kinds of amounts, even though my work delivers the same results. If you consider that a logo is supposed to be a long-term expense/investment for an entity/project, it becomes clear that my prices are extremely reasonable. Actually my pricing hasn't changed all that much in 25 years, just the way I scale it now. These are the prices I'm comfortable with. Oh and I also love fried foods, sugar-free Red Bull, and gummy bears (them little cola bottles are awesome!)-everything a growing boy needs for a healthy and productive creative process without boundaries! I let minimalism, symmetry and simplicity guide my process, and every single project I undertake is driven by vision, passion and pride (that's FIERTÉ, in French). I don’t do it because I have to, I do it because I love to. Fast forward to 1995, when I was introduced to the awesome world of digital creation through graphic design software, buying my first PC, a powerful $5000 NEC 486! Finally! Pixel-perfect designs! While I have worked on many types of enterprises throughout my life that have nothing to do with logos-and I still do-the one constant thing has effectively always been the creation of them. I guess being a perfectionist goes back far for me. At five years old I was already obsessed with professional sports teams’ logos, always trying to reproduce them by hand but not quite succeeding to my satisfaction. Breathing too, but that’s true for everyone or else we die. AS FAR BACK AS I CAN REMEMBER, logos were my thing. ![]()
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